Why you want to work with a young agency

Here's an industry truth: Encore Media is among the young creative agencies in Nepal. This means whenever we go for a pitch, especially one where we are pitching to an established organization and against established agencies, we undergo a lot of scrutiny for being "young".

It is sad and funny at the same time. 

Sad because some clients fail to realize that while we may have less experience given our agency's age, it doesn't necessarily mean we have less acumen. Funny because it is how society has always been. 

Regardless of what generation you belong to, you often underestimate the younger generation's capability. 

We have all been there - the younger generation that is underestimated, and the older generation that underestimates.

And we have all witnessed that as important as the older generation's experience and wisdom are, so are the younger generation's agility and ability to adapt quickly to the fast-changing needs of a fast-changing world.

We are thankful for the path that all the agencies before us paved for us. But we also hope organizations and institutions are able to embrace the fact that the market is changing, the consumers are changing, the society is changing, and the world in its entirety is changing. Embrace the fact that there is an appetite, hunger even, for solutions that are young and fresh.

And if it is about making an impact, we should perhaps start with not being too skeptical about the "young" ones. Maybe, just maybe, it will do us all good if we open the floodgate to all the brilliant ideas that are waiting to be flooded. Maybe, just maybe, then we can put Nepal on the map as a center for creative marketing and communication solutions!